This is a mock ad campaign that I created for the Coral Reef Alliance. The concept was created around the holidays. People that would like to donate could go to the app to create a “reef wreath” by selecting what elements they would like included. All items on the reef wreath are made of recycled plastic and materials. A percentage of the price would be donated to saving coral reefs around the world. I enjoyed creating this project because I love traveling to foreign places and seeing beautiful tropical fish and plants. Reefs are a fascinating and intricate ecosystem in themselves. It would be a shame if someday we were no longer able to see such beauty.